Overview
In this open course, participants will learn how to promote their ideas and campus initiatives. The course introduces a wide range of methods to help participants communicate their messages effectively.
This empowering course builds the practical knowledge and skills needed to take on the voluntary role of a Public Relations Officer (PRO).
Learning Outcomes
By the end of this course, you will be able to:
- Identify key communication channels and promotional strategies suitable for sharing messages effectively within campus and community settings;
- Create clear, engaging, and targeted promotional content to raise awareness of an idea, event, or organisation;
- Plan and implement a basic public relations campaign that aligns with organisational goals;
- Apply foundational Public Relations Officer skills, including audience analysis, message development, and the selection of appropriate outreach methods.
Professional Development Recognition
On earning the open badge for this course, you will have achieved further recognition across the following domains of the National Professional Development Framework for Staff Who Teach:
- Domain 3: Professional Communication and Dialogue — highlights the importance of clear, coherent, and effective communication within dynamic learning environments;
- Domain 4: Professional Knowledge and Skills — focuses on ensuring that learners remain current in their knowledge and can apply effective, evidence-based practices.
Course Developers
This open course was developed by the National Forum for the Enhancement of Teaching and Learning in Higher Education in partnership with:
Riona Hughes
University of Galway & Board of Irish College Societies
Sinead Cryan
Board of Irish College Societies
Serena Garavaglia
Student, University of Galway
